Cocinas Alvic

Trends in kitchen countertops

The Alvic Group is a leader in the market. This leading position has been possible thanks to its capacity for innovation that has enabled the group to consolidate their presence in both domestic and international markets. Today the Group exports 60% of its sales to more than 70 countries.

If there is something Alvic Group stands out for is undoubtedly its passion for innovation. Since its founding in 1972, the Group has experienced significant industrial, technological and commercial development. It has several plants located in Alcaudete, la Carolina (Jaén) and Vic (Barcelona) that make up a modern industrial complex of more than 150,000 square meters for the production of components for kitchen furniture, bathroom or office and home. Also, it features more than 400 clients with its own distribution network of 25 stores (Alvic Center). Alvic has a wide range of tops with a variety of designs and top quality finishes.

We talked to Carlos Rosales, head of marketing and product from Alvic Group regarding market trends and the different developments of the firm.


“The kitchen furniture industry has not remained oblivious to the social concern for environmental sustainability”

When it comes to changing the home counter you think twice. It is a very important decision, not only because it marks the design of the kitchen in the coming years, but because you must also choose the material that best suits your needs.

Rosales was asked what trends are driving the new designs in kitchen countertops. According to him, marketing, trends, both for kitchen countertops as well as for bathrooms, go from “rustic woods with synchronized pore surfaces natural finishes, through cements and oxidized metals imitations and natural stones“.

Talking about trends means knowing in advance what the consumer preferences are and that means they may vary from one moment to the other. Asked about what the trends lifespans are within this sector, Rosales says that the period is long. “Overall the designs and finishes that are successful and rooted in consumer tastes last beyond a mere fashion concept and remain in effect for years.”

Always innovating

As we discussed above, if there is something that distinguis